This article points out that students should be wary of what they post on social networking sites–and that is 100% true. While social networking sites can be helpful in many respects, they can also be detrimental to your efforts to get a decent job. A recent poll by ExecuNet found that 77% of recruiters run online searches on job candidates, that is enough to derail even the most competent of job searchers if your online reputation is not well-kept.
http://www.theplainsman.com/pages/full_story/push?article-Employers+Take+a+Look+at+E-Image%20&id=3991499&instance=home_news_lead_story

So what does Winston Churchill and WWII have to do with reputation management? I’m not sure I agree with the article’s overzealous metaphor–but I certainly agree with the crux of his message. Business reputation management requires constant vigilance and a preparatory and defensive stance.
http://searchenginewatch.com/3628700

Does an online reputation really matter in the big scheme of things? I have heard many stories about companies, and people, suffering tremendously because of their less-than-stellar online reputations. Web reputation management is an effective way to repair your reputation online.
http://www.searchenginejournal.com/social-media-profiles-online-reputation-management/11544/

This article is certainly correct in that the Internet is a wonderful resource that can also be used as a weapon against certain individuals. In the information age, it is absolutely critical that individuals have some sort of protection against this sort of online defamation. That is why online reputation management companies exist.
http://www.sanluisobispo.com/living/family_relationships/story/865275.html