There are few things more infuriating than being libeled. When someone speaks, or writes, something about you which is untrue—it can unhinge your entire world. This is especially true of wide-spread libeling, which most often occurs on the Internet.

Companies are especially sensitive about this problem because it can be so problematic for them. Businesses, from small to large, spend money on advertising their websites—but this is ineffective if their search results are negative. Online libel is a constant source of frustration for these companies because pranksters, malcontents, or competitors will utilize the anonymity of the Internet to hurt the bottom line of companies. They will write articles, create websites, blog, post on forums, or complain to consumer-oriented sites, all of which will eventually find its way to the company’s search results.

We all do it regularly, Google a company, movie, or celebrity in order to find more about them. What others have said about that product, company, or person will color our vision of them, too. So, it is important that this information at least be true, if not neutral.

Reputation Hawk is a company which provides services to these companies and individuals who have been unfairly maligned. They offer the ability to mold a company or individual’s search results into a collection of links that more accurately reflects reality. ReputationHAWK has been recognized as a leader in the industry of online reputation management by a number of media institutions, like the Chicago Tribune, Newsweek, or Computerworld.

There are many reasons for individuals and especially companies to conduct comprehensive web reputation management campaigns. Building a buzz, attracting more clients, protecting a brand–all of these can result from an extensive online reputation management campaign. Unfortunately, most companies seem to think that online reputation management is only useful after their image has been damaged.
http://www.nikkipilkington.com/internet-marketing-articles/internet-marketing-article-10-reasons-why-you-could-need-online-reputation-management

This article gives some good advice on how to hire an online defamation professional. This can be very important for large companies or celebrities who are suffering from image attacks online from misanthropes and malcontents. Finding the right company to help you is almost as important as getting help at all–because some companies just do shoddy work.
http://www.ehow.com/how_2103122_hire-reputation-management-adviser.html