Unvarnished is a new website that builds on an old idea. Unvarnished is to individuals what Yelp is to businesses–which is to say, it allows strangers to review individuals. There is a question raging over the website, though, about whether it will simply become an instrument for malcontents, or serve a genuine purpose.

Critics say there is little to prevent the Web site’s conversation from devolving into the hate fests found on so many sites populated with anonymous comments. But others say the honesty on Unvarnished might not just be a breath of fresh air but a potentially helpful resource for recruiters looking to fill jobs.

Frankly, I think it is likely that the website will devolve into the anarchy of the Internet. Time and experience has proven that anonymity on the Internet just leads to bad behavior by commenters. As a result, the website could have a major effect on search engine reputation management.

http://abcnews.go.com/Technology/people-ratings-site-unvarnished-unleashes-controversy/story?id=10267223