Personal reputation management is a relatively new industry that has sprung up in response to frequent online libeling and defamation of others. The Internet’s relatively anarchic state means that people can pretty much say whatever they want and suffer no negative repercussions because of it. Few suits about online defamation ever really produce positive results for the victims.

The following is just the beginning excerpt of an article regarding this problem and how it might be fixed.

There has been a substantial increase in internet-based attacks launched prior to and during litigation. These are designed to either obtain leverage in a lawsuit or harm a competitor. To avoid detection, the attackers commonly use fake Facebook pages and anonymous e-mail accounts. Unfortunately, these types of accounts can be set up without providing a correct name, address, credit card, or other verifiable information — factors that encourage this type of activity.

This article will address both the legal and technical steps you should take when a client is subject to internet-based activity that damages the client’s personal or business reputation. When these internet attacks are launched anonymously, efforts to protect your client’s reputation and remove the websites promptly may be complicated, but they are not impossible.

The entire article is a lesson in personal reputation management for clients who might not have otherwise known what to do after being libeled or defamed online.

http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202463962346&How_to_Protect_Client_Reputation_From_Web_Attacks