This article at GetElastic gives some very good pointers concerning how to find a good reputation manager. The author clearly has done this a time or two and knows the ins-and-outs of the industry fairly well. The article also speaks to the many hats that reputation managers must wear.

Depending on the size of your business and consumer propensity to search for your name, you may require a PR/social media marketing firm or in-house professional to handle your reputation management needs, serving as a community evangelist and corporate spokesperson full-time. Many companies have this and a search on any job board for “Public Relations Manager” or “Community Manager” may include reputation management in the list of responsibilities.

The article is much longer and has more gems of knowledge to share. Web libel is a serious problems for businesses and it should be combated early and often.

http://www.getelastic.com/how-to-find-an-online-reputation-manager/