Mashable is a great blog that often covers issues of importance to the reputation risk management industry. The article, linked below, gives three tips for managing your online reputation. The excerpted is part of number two:

Although it’s a good idea to ask people to remove embarrassing content about you, in the majority of cases the best course is to make sure that you are the first and best source of information about yourself appearing on Google and other major search engines. “Crowding out,” or pushing that embarrassing party photo down in the search rank can be achieved over time. This approach is best combined with an ethos of developing a thicker skin.

This is solid advice, and there’s more to be found in the article.

http://mashable.com/2010/04/08/managing-online-reputation/