Every couple of months we get a new survey which illuminates just how under-appreciated the industry of web reputation management is. The numbers are more shocking this time than at any time in the past, amazingly.

according to a recent survey of 1100 hiring managers, 70% of U.S. companies say they have disqualified candidates based on what they find online when they do those searches. That same survey found that only 7% of U.S. consumers think their online footprint affects their job search.

Seventy percent of businesses disqualifying candidates based on online information while only seven percent of candidates think that is important is just atrocious. It speaks to the lack of knowledge on the subject that numbers like this could appear. Lest you think this survey is junk, it involved an unusually high number of participants and was run for Microsoft for research purposes.

http://blogs.sciencemag.org/sciencecareers/2010/03/employers-consi.html